Brand Strategy and Consulting
Your manifesto for the future.
After thoroughly examining your market, auditing your resources, interviewing your employees, and analyzing your target audience, the next step is to develop your brand platform. This document serves as a foundational manifesto, outlining your purpose and intentions, and acts as the framework for all your communication efforts. It is built upon your history, project context, values, commitments, missions, objectives, and brand promise. By articulating your culture and identity in this manner, you provide a clear representation of your brand’s essence to your employees and partners. This ensures consistent positioning and long-term sustainability for your brand.
The proof in pictures
Let's meet and talk about it.
A fertile ground for your communication plans, the brand platform is a precious resource from which your digital strategy as well as your content strategy draw their essence. Whatever your advertising actions, they must refer but above all be in agreement with all of its prescriptions. Its main principles give meaning to your brands, control its image and messages, and even influence its evolution.
As part of our brand support, we recommend writing this platform from the creation of your brand. Since it will go so far as to inspire the graphic and editorial charters that will govern all of your communication actions, we believe that it must be designed in a timely manner, before any presence. However, as part of a pivot or an identity overhaul we will be able to guide you as best as possible to set the tone and direction for your new start.
While it was common for these platforms to be limited to internal use, it is now common for them to be made public and considered as elements of communication in their own right. They become the guarantors of the commitments, values and positions taken by a brand and thus establish a strong bond of attachment with their public. It is by rigorously establishing your brand platform that you will succeed in federating loyal communities and generating preference for your brand.
In an era of committed marketing, it is time to make your identity germinate into a real lever for growth.