Identity & Branding
Your magic palette.
Your visual identity is built on core elements like your logo, typography, color palette, and image style. These components work together to ensure that your company, brand, or campaign is instantly recognizable to your audience. To maintain this recognition and consistency, it’s crucial to document these elements in a comprehensive graphic charter.
A graphic charter serves as the visual identity blueprint for your brand. It’s more than just a set of guidelines—it’s your graphic identity card, encapsulating all the visible traits that define and distinguish you. This essential document integrates your aesthetic rules and outlines how they should be applied, ensuring that every creative team and service provider you work with maintains consistency across all platforms and media.
By clearly defining and sharing these guidelines, you not only protect your brand’s integrity but also assert your unique personality in the marketplace. Embrace your identity, set your own rules, and stand out with confidence.
The proof in pictures
Let's meet and talk about it.
The graphic charter, a counterpart to the editorial charter, serves as a cohesive set of visual guidelines that solidify your brand identity and ensure your message is clearly communicated. It defines who you are, whether you present yourself as elegant or unconventional, understated or leading, timeless or contemporary.
Since your image, like your message, evolves and adapts, we meticulously design the usage parameters to maintain consistency across all platforms and variations.
Supported by thoughtful graphic design, the graphic charter ensures that everyone handling your brand’s image does so with precision, avoiding any missteps. It is a vibrant reflection of your personality, visually translating your values and brand identity while resonating with your target audience.
Given its strategic significance, the creation of your graphic charter demands the utmost attention. Our artistic direction team is composed of harmony seekers, chromatic alchemists, image poets, and literary artists, all committed to innovative design where visual semiotics play a crucial role.
Whether you’re embarking on a new identity or refining an existing one, we collaborate closely with you to meticulously craft all your graphic elements—logo, typography, color palettes, illustrations, and more—while establishing clear guidelines for their application.