Identity & Branding
Use colors, even in black and white.
The graphic expression of a brand is a vital component of its communication language. Even before a word is read, the message is conveyed through the choice of typography and the intricate details of its design.
In an era of digital proliferation and overwhelming communication, graphic design emerges as a noble and highly structured discipline. Unlike temporary event campaigns, its enduring nature holds the keys to a brand’s success, enabling it to stand out in a crowded landscape.
At Dux Center, we approach the creation of every graphic asset with the precision and methodology needed to ensure overall coherence, while highlighting the uniqueness and strength of your brand.
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Graphic design is central to every discipline at Dux Center. Whether crafting a comprehensive graphic charter or developing an event campaign, we place design at the heart of our approach. Our dedicated design department meticulously develops each element, ensuring that it plays an integral role in every deliverable.
While our design expertise is clearly evident in the creation of graphic charters, it also extends to social media campaigns and advertising video production.
Three pillars form the foundation of a brand’s graphic language:
1. Logo and Iconography: This includes research, photographic production, and distinctive graphic elements that define the brand’s visual identity.
2. Color: Colors carry the emotional language of graphic design, much like frequency in music, and are essential in communicating the brand’s essence.
3. Integration with Brand Identity: Quality graphic design is deeply connected to the brand’s core values and guiding principles. By drawing on the noble codes of the brand platform, it effectively conveys the brand’s message. The design seamlessly aligns with the editorial charter and illustrations, solidifying the graphic charter with precision and purpose.