Brand Strategy and Consulting
It's the street.
Breaking misconceptions about street marketing.
No, it’s not just about handing out flyers at metro stations or having students dress up as sandwich boards.
At Dux Center, we believe that street marketing can be much more engaging than it’s often perceived.
First, by integrating street marketing into a comprehensive strategy, ensuring it’s not just a standalone effort but part of a cohesive plan that drives real impact.
Next, by creating authentic experiences for passersby—more interactive, more immersive. We leverage our expertise in augmented reality and virtual reality to turn ordinary street encounters into unforgettable brand experiences.
The proof in pictures
Let's meet and talk about it.
Use the street as your primary field of expression to engage directly with your prospects and establish meaningful contact.
Often overlooked in communication strategies, street marketing is a powerful tool for local communication, offering the opportunity to become an integral part of a 360° campaign. It can significantly boost visibility and provide an additional strategic touchpoint.
While some may view street marketing as outdated or lacking impact, often reduced to handing out flyers or samples, at Dux Center, we believe in reinventing the approach. Our role as a creative agency is to reimagine street marketing, transforming it into a dynamic, interactive experience that seamlessly integrates with cross-channel campaigns.
By surprising passersby and creating a sense of proximity, street marketing can become a memorable and engaging part of your brand’s strategy. When built on a strong creative concept and complemented by other communication tools—such as a poster campaign or an innovative interactive experience—it can directly connect you with potential consumers.
The possibilities are vast: from showcasing an exclusive offer, introducing a new product, promoting a store opening, or even announcing an event like a trade show or public gathering. Street marketing, when executed creatively, can be a powerful catalyst for brand engagement and local visibility.