Film and video
Live action
A video can evoke a thousand sensations, each in its own unique way. The primary goal of our premium production studio at Dux Center is to guide you through these creative choices, ensuring that every video we produce is a refined gem that perfectly reflects your brand.
The proof in pictures
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The live-action shoot is a pivotal moment in creating a commercial, representing both a significant investment and the culmination of extensive pre-production work and creative vision. Achieving the desired result requires flawless coordination among all teams, with a focus on the brand’s constraints and objectives. Regardless of the budget, the limited time on set necessitates the synchronization of various trades and equipment, ensuring that every detail is in place to bring the vision to life. The director plays a crucial role in this process, not only bringing their own vision but also embracing and enhancing the brand’s identity.
While the day of filming is when everything comes together, the quality of pre-production and post-production is what ultimately guarantees a polished, high-quality final product. The production team undertakes meticulous preparation, with strategic planning and copywriting aligned with the communication platform to ensure the film reflects the brand’s image. Every detail, from casting to location, is refined up to the pre-production meeting (PPM), where final adjustments are made.
By maintaining a close alignment with the brand strategy, Dux Center curates a diverse portfolio of talented directors, capable of responding to any positioning. By integrating the core roles of production and post-production in-house, we ensure a well-structured shoot and expert handling of key post-production stages, including editing, color grading, FX, and the integration of 3D or 2D elements. This approach guarantees a seamless process from concept to completion, resulting in a compelling, on-brand film.